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Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the...

The author’s focus on a relatively neglected field of censorship research – the bulletins – and attempt to provide a systematic account of their role and nature marks the key innovative aspect of the work. I deeply appreciate and admire the colossal labour that the author has undertaken to produce the text, especially in the extremely difficult circumstances that we have had to endure these past two...